Korgscrew
Group: Super Admins
Posts: 3511
Joined: Dec. 1999 |
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Posted: June 16 2000, 17:57 |
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But it's more than simply numbers of users...
I admit that, yes, numbers of macs are lower (there are still over 25 million users out there though - not exactly a small market), and that therefore, developing software for them would perhaps be less viable. But, there is something you have to look at in marketing called a target audience - the type of people you're aiming your product at (i.e. the people you think will be buying it). What has to be thought of is, yes there are a lot more windows PCs out there, but who is using them and will they buy the product you're trying to sell them. You may find, by market research, that the percentage of Windows users who want to buy your product is proportionately lower than the percentage of Mac users who want it. That could mean that, out of a potential number of say, 100,000 copies, 40% of potential buyers could be Mac users...but only if your product was available to them. If it wasn't available to them, you'd only sell 60,000 at most, instead of your potential 100,000.
That's just a scenario that I made up (you guessed, huh?). I'm not saying that it's likele to be like that in the real world, but it would be possible (an extreme case though).
A similar case to this, though, was shown when music software developers started creating products for BeOS. The user base for that was still tiny when compared to almost any other OS, but as the OS was being aimed at just the type of person who used those companies's products (i.e. music and audio professionals), some companies felt it worth their while developing versions of their software for BeOS (a sufficient percentage of their target market would be using BeOS)...That was, of course, until Be decided to move away from creating operating systems...
And so concludes the Korgscrew's lesson in marketing
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