Marky
Group: Members
Posts: 390
Joined: Sep. 2005 |
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Posted: Jan. 22 2008, 19:01 |
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Look it's very simple!
If Universal want to make this site the site that all fans turn to what they need is a good understanding with Mike Oldfield himself about what he is prepared to do for it. Merchandise, releases, forthcoming product is all very easy to post but the point is we'd get this one way or another. What we want, and need, to make us come back frequently, by which I mean once a month or more at least, is something we cannot get anywhere else and is unique to the site. That means an update from Mike about his work, his musical interests, anybody he's met or spoken to, worked with, his studio activities, stuff he's reading, listening to, interviews he has given to the media, etc...in short, the snippets that are hard to come by.
Vital is sound. He's a musician. A 30-second excerpt from the studio on something he's got in progress or is just messing with for fun even if it never surfaces again would be gold dust. An idea for an album, a chance to vote on a track title, maybe, a photograph of him working or relaxing that is exclusive...this site cannot site idle for months and it does not take much to give it a personality that cannot be reproduced anywhere else, but what is FUNDAMENTAL is buy-in from Mike Oldfield and without that Universal should not even bother to mess with it.
If Mike does not contribute substantially then Universal should dust the site off and make it fresh every year or so to make it worth looking at again, and currently it is only worth looking at every new album, Mike must give them ten good quality mins on the phone every week or month at the least, or a digital photo from fanny or clip, etc.
This is the least fans expect from other artists now the internet has moved us all closer together. Even a Q and A page that Mike answers (he can even chose his own Qs and ignore the ones he doesn't want to reply to...) would be interactive. The point is, no Oldfield, no point.
One other question: what does Mike himself want? If nothing, a quiet life, then forget it now. But might he want a quirky moment, a serious moment, a bit of feedback on something, to inform, to provoke, to test? Could he give us a 30 second video of him playing the northumbrian bapipes one month? A live video arm wrestling contest with Richard Branson? (Ok, its Universal so maybe not, but you get the idea). Etc, etc....
All other Mike Oldfield fan services have suffered from lack of enough access or sufficiently meaningful to him or his representatives. It does not take a lot but it must happen on a very regular basis or it simply has no reason to attract people back to it: the fundamental basis for all websites to exist. If Universal cracks that, they will have a very loyal and highly engaged audience for their site.
They should not bother with too much interactivity as we come here for community. If they can beat Tubular.net for that then great but I doubt they will. Unless Mike is online once a month for a live chat...but don't reproduce what is already working elsewhere.
Content must be regular and unique and it must be informative. Even access to Mike's diary would provide some interesting news. If Universal they can't do this all the time it, they could sometimes broker it - somebody said interviews with his collaborators. OK, maybe we can't get access to Lang lang, Karl J, etc - but Universal can - they may not have the time to do a proper feature or interview, but they could set it up for somebody who does. They can use their muscle to open doors and broker this.
A turgid and Long answer - my apologies. I have run websites and managed communications for several types of organisations, so I say all this with a degree of confidence. Its a simple thing to achieve if Mike wishes to see it done. Without him, it will not happen and Universal, like his fan groups, will not have the material to make the site tick over. We, my friends, have each other for that. Are you listening, Maestro?
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